She shapes gold: Johanna Gauder


This week I want to introduce you to my favorite goldsmith Johanna Gauder, who's jewelry I wear every day and night.


Berlin - Don’t take yourself too seriously
She shapes Berlin: Johanna Gauder


1. How would you describe what you do for a living?


I run my own jewelry label Johanna Gauder since 2015. Coming from a background in craft and design, it’s the best way to connect both disciplines and the things I’m passionate about.


2. Which do you find more satisfying – the process or the end result?


I guess it’s a mix of both, the process and the final product. Working on new ideas can be challenging and fun at the same time. And looking at the results after a long process of trial and error is very rewarding.


3. What do you wish you’d known when you were first starting off?


There were a lot of things that I was not aware of when I started the business, developing everything step by step and in my own pace. Looking back from today there might be some points that I could have done better, faster or more efficient. In some points it’s still a process of learning by doing. But I believe it was the best decision to just start off and to trust in my ideas.


4. When and where are you happiest?


I’m happy with my favorite people around me, having time for conversations and laughing. I have many close friends living far away and it’s not so easy to keep in touch constantly. If you meet up again after a long time and you realize that there’s still the same strong connection makes me really happy. And of course it’s a big privilege that I do what I like and that I’m able to work on my own plans.


5. What is your secret place in Berlin, where you go to escape the world, to be inspired?


It’s not a secret place, but it’s my happy place: the Tempelhofer Feld. I live very close by and I’m there almost every day. Hanging out, going for a run or just crossing by on my way to work. Even if it’s just for a few minutes on my bike, it gives me a good feeling. I like the expanse that you can feel there, even though you’re in the middle of the city.


6. What is the best advice you have ever been given?


Don’t take yourself too seriously. I’m a bit of a perfectionist which makes it hard for me to take quick decisions. Taking myself a little less seriously makes me able to see the humor in situations. And that helps a lot to stay calm in stressful situations and to keep things in perspective.


For those of you, who also love jewelry here is Johannas website: If you want to stay up to date, feel free to follow me on INSTAGRAM, FACEBOOK or register for my NEWSLETTER BertaNews.


If you have more questions or tipps, please feel free to write me or to leave a comment.


pic by Jan Motyka

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